Your company’s website is often the introduction to your business. Because of this, it’s imperative that you have a website that’s responsive and interactive. This gives your potential customers the opportunity to interact with your company before they even contact you.
There are several things that you have to think about when you’re working on your company’s website. Our company features web design in Austin that helps you to put your company’s best side forward so the visitors to the site know that your business is reputable and ready to take care of them. Here are some points to consider:
Website flows from desktop to mobile
With the increase in popularity of mobile browsing, it’s imperative that all websites can shift between desktop design and mobile design without losing any valuable information. Since 2015, more than half of the traffic to websites has come from mobile devices. This shows just how important versatility is between these two types of websites.
The key to having this transition as seamless as possible is to have a responsive design. There are many benefits to doing this. Most companies find that it’s cheaper and faster to work through responsive web design than it is to build a full desktop website and a full mobile website.
Because the design is built as an all-in-one solution, you’ll likely find that the maintenance costs are lower. It’s much easier to have updates done to your website, so your customers can always have up-to-date information.
Keep the bounce rates low
The bounce rates of your website should be relatively low. The goal is to keep customers on your website long enough to make a purchase from your company or to contact your company. This is known as the conversion rate, which should be high.
Ideally, your website won’t direct customers to other websites. By providing webpages that are informative without being overwhelming, you can keep customers on the website and show them that you’re an authoritative source. You have to balance this with being able to show that you’re getting information from quality sources, so having a few outbound links to high-quality and reputable websites is important.
Ensure ADA compliance
When most people think of the Americans with Disabilities Act, they don’t think about how it applies to websites. The ADA does apply to certain businesses, so it’s imperative that anyone who has one of these businesses ensures that it is compliant.
One of the easiest ways to ensure ADA compliance is to work with a firm that focuses on web design Austin that can check the compliance. You need to do this if your company has at least 15 full-time employees and operates at least 20 weeks per year. You also need to do this if your company falls under the public accommodation section or Title III of the ADA.
Digitech is ready to help you with professional austin web design company. Creating a high-quality, professional website is not a DIY job. Hire a professional who can bring your website to the next level.